Marketing brand ‘You’ – social media strategy for personal accounts

Brand 'You'There are articles upon articles when it comes to tactics for businesses on social media, but what about the most important brand of all – you.

How often do you sift through your feeds and see endless amounts of dribble, and not even the baby kind (you see a lot of that too). From pets to food to memes to “Like this status or you’ll be dead in an hour”, it would seem that not much thought goes into our personal social media accounts.

In 10 years, when you’re trying to become a respectable adult (whatever age that is), these posts will come back to haunt you.

When addressing the horrible state of your social media accounts, the first port of call should be to analyse how each channel is setup for users. Continue reading